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Figures obtained show that the XF is outselling all of its saloon rivals in the UK and the margin is growing. It took 60% of the UK’s executive saloon market in July; earlier this year it was closer to 50%.
“We’ve been working on residuals and keen pricing and equipment levels and that’s continuing to work for us,” says Jaguar. The company reckons it operates in about 30% of the executive market, because it doesn’t offer an estate or four-cylinder diesel model. To the end of July, the XF is third overall favourite executive car despite being available only as a 4 door.
It produced 5,653 registrations, ahead of the Audi A6 with 5,000 (includes estate variants). The BMW 5-Series with 7,900 sales lead the way. The Mercedes E-Class sold 5,700, putting it in second place.
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